At the core of business is value creation and it’s no different when using IoT.  This course focuses on how to create transformative value with IoT and then how to monetize it.  It demonstrates the true innovation in IoT is not the tech but how we can use and monetize the tech in business.

What others have been saying about this course:

5 star rating

Extremely Valuable

Mike Mihuc

After completing the Technology course the information provided in the Business course was extremely valuable and relevant to what is happening now. The an...

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After completing the Technology course the information provided in the Business course was extremely valuable and relevant to what is happening now. The analogy to Dog Years was perfect

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5 star rating

Loved the ICIP Biz Course

Kumar Subramaniam

Bruce does a fantastic job structuring this course in terms of the Value Framework, Value Models, Clear and Relevant examples covering Consumer, Infra, Indus...

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Bruce does a fantastic job structuring this course in terms of the Value Framework, Value Models, Clear and Relevant examples covering Consumer, Infra, Industrial and Commercial IoT scenarios, looking at the value from the IoT bix model continuum of Product - Service - Product Service - Service-outcome - Outcome. The clear identification of value from a Customer and Vendor perspective brings the chapter to a fitting close. Enjoyed understanding the biz perspective of IoT products. Superb learning. Thanks so much.

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5 star rating

Illuminating

Emanuel Maceira

This course provided me with a sound footing in all things IoT. There is an unwavering focus on the ultimate goal of creating real value. I especially apprec...

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This course provided me with a sound footing in all things IoT. There is an unwavering focus on the ultimate goal of creating real value. I especially appreciate the insight that intimate business partnerships are the natural evolution of IoT.

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5 star rating

Great courses, condensed knowledge

Ralph Timmermeester

I have ordered the full package, which actually makes most sense to get the full picture of IoT. Bruce has prepared a very good overview and looks from diffe...

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I have ordered the full package, which actually makes most sense to get the full picture of IoT. Bruce has prepared a very good overview and looks from different perspectives to this fairly new topic of digitalization. Within the Technology course, the Digital Twin and how it can be developed and deployed was new to me. I liked most the Business course, because here I found very good arguments to drive my company forward to roll out a global initiative and IoT`ise our products. The Strategy and Digital Transformation course gave me the ultimate kick, to actually start now. All the tipps and tricks to apply in different departments of a company and how they need to convert their processes and mindsets, was an eye opener. Both thumbs up, I can fully recommend.

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Course Curriculum

  • 1

    1: INTRODUCTION

    • 1.1 WELCOME AND OVERVIEW (5m 4s)

    • 1.2 PREREQUISITES (0m 43s)
  • 2

    2: TECH OVERVIEW

    • 2.1 OVERVIEW (1m 36s)

    • 2.2 BUSINESS VIEW OF TECH (4m 18s)

    • 2.3 THE BUSINESS VIEW (6m 28s)

    • Business Quiz 2

    • 2.4 MODULE 2 Q&A AND EXTRA MATERIAL (2m 8s)
  • 3

    3: THE DIGITAL VALUE CREATION FRAMEWORK

    • 3.1 OVERVIEW (1m 55s)

    • 3.2 THE FOUR WAYS TO CREATE VALUE (0m 41s)

    • 3.3 VALUE MODELING (7m 23s)

    • 3.4 TOP AND BOTTOM LINE VALUE (3m 33s)

    • Business Quiz 3

    • 3.5 MODULE 3 Q&A AND EXTRA MATERIAL (3m 31s)
  • 4

    4: MAKE PRODUCTS BETTER – INNOVATION

    • 4.1 OVERVIEW (1m 13s)

    • 4.2 MEDICAL INSTRUMENT EXAMPLE (2m 55s)

    • 4.3 EXAMPLE REQUIREMENTS (3m 51s)

    • Business Quiz 4

    • 4.4 MODULE 4 Q&A AND EXTRA MATERIAL (1m 47s)
  • 5

    5: OPERATE PRODUCTS BETTER – OPERATIONAL EFFICIENCY

    • 5.1 OVERVIEW (3m 28s)

    • 5.2 SMART GRID EXAMPLE (1m 58s)

    • 5.3 EXAMPLE REQUIREMENTS (6m 12s)

    • Business Quiz 5

    • 5.4 MODULE 5 Q&A AND EXTRA MATERIAL (1m 33s)
  • 6

    6: SERVICE PRODUCTS BETTER – ASSET UTILIZATION

    • 6.1 OVERVIEW (3m 22s)

    • 6.2 BWE EXAMPLE (5m 18s)

    • 6.3 EXAMPLE REQUIREMENTS (8m 11s)

    • Business Quiz 6

    • 6.4 MODULE 6 Q&A AND EXTRA MATERIAL (1m 13s)
  • 7

    7: MAKE NEW PRODUCTS… BETTER – INVENTION

    • 7.1 OVERVIEW (2m 58s)

    • 7.2 SMART WATCH EXAMPLE (5m 46s)

    • 7.3 EXAMPLE REQUIREMENTS (2m 59s)

    • 7.4 FINAL THOUGHTS (1m 56s)

    • Business Quiz 7

    • 7.5 MODULE 7 Q&A AND EXTRA MATERIAL (1m 4s)
  • 8

    8: THE DATA-DRIVEN BUSINESS MODEL FRAMEWORK

    • 8.1 OVERVIEW (4m 26s)

    • 8.2 THE IOT BIZ MODEL CONTINUUM (2m 48s)

    • 8.3 VALUE PRICING (2m 49s)

    • Business Quiz 8

    • 8.4 MODULE 8 Q&A AND EXTRA MATERIAL (1m 59s)
  • 9

    9: THE PRODUCT BUSINESS MODEL

    • 9.1 PRODUCT BUSINESS MODEL (4m 21s)

    • 9.2 IMPLEMENTATION CONSIDERATIONS (0m 38s)

    • Business Quiz 9

    • 9.3 MODULE 9 Q&A AND EXTRA MATERIAL (1m 28s)
  • 10

    10: THE PRODUCT-SERVICE BUSINESS MODEL

    • 10.1 PRODUCT-SERVICE BUSINESS MODEL (2m 23s)

    • 10.2 MORE EXAMPLES (2m 06s)

    • 10.3 IMPLEMENTATION CONSIDERATIONS (0m 49s)

    • Business Quiz 10

    • 10.4 MODULE 10 Q&A AND EXTRA MATERIAL (0m 32s)
  • 11

    11: THE SERVICE BUSINESS MODEL

    • 11.1 SERVICE BUSINESS MODEL (2m 28s)

    • 11.2 MORE EXAMPLES (2m 7s)

    • 11.3 IMPLEMENTATION CONSIDERATIONS (2m 59s)

    • Business Quiz 11

    • 11.4 MODULE 11 Q&A AND EXTRA MATERIAL (0m 38s)
  • 12

    12: THE SERVICE-OUTCOME BUSINESS MODEL

    • 12.1 SERVICE-OUTCOME BUSINESS MODEL (1m 44s)

    • 12.2 MORE EXAMPLES (2m 3s)

    • 12.3 IMPLEMENTATION CONSIDERATIONS (0m 59s)

    • Business Quiz 12

    • 12.4 MODULE 12 Q&A AND EXTRA MATERIAL (0m 23s)
  • 13

    13: THE OUTCOME BUSINESS MODEL

    • 13.1 OUTCOME BUSINESS MODEL (2m 47s)

    • 13.2 MORE EXAMPLES (3m 36s)

    • 13.3 IMPLEMENTATION CONSIDERATIONS (1m 30s)

    • 13.4 BUSINESS MODEL AS A FEATURE (0m 40s)

    • Business Quiz 13

    • 13.5 MODULE 13 Q&A AND EXTRA MATERIAL (0m 38s)
  • 14

    14: RISK MANAGEMENT FRAMEWORK & PRIVACY

    • 14.1 OVERVIEW (1m 31s)

    • 14.2 INVENTORY (1 53s)

    • 14.3 ASSESSMENT (1m 10s)

    • 14.4 CALCULATE RISKS (1m 33s)

    • 14.5 BALANCE RISKS COSTS (2m 4s)

    • 14.6 EXAMPLE (3m 15s)

    • 14.7 PRIVACY (5m 32s)

    • Business Quiz 14

    • 14.8 MODULE 14 Q&A AND EXTRA MATERIAL (2m 48s)
  • 15

    15: THE CHANGING CUSTOMER RELATIONSHIP

    • 15.1 OVERVIEW (2m 54s)

    • 15.2 FROM CASUAL TO INTIMATE (1m 10s)

    • 15.3 UPSIDE FOR ALL (3m 9s)

    • 15.4 INCREASED LIFETIME VALUE (1m 18s)

    • Business Quiz 15

    • 15.5 MODULE 15 Q&A AND EXTRA MATERIAL (2m 18s)
  • 16

    16: CONCLUSION

    • 16.1 MAIN TAKEAWAYS (1m 36s)

    • 16.2 NEXT STEPS (0m 50s)